Taco Bell Doritos Locos Tacos

Taco Bell

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What if every day could be Taco Tuesday? Taco Bell is making the impossible dream come true with its new Taco Lover's Pass promotion, now available nationwide after a successful test in Arizona.

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The digital pass allows the customer one free Taco Bell taco each day for 30 consecutive days. It costs about $10 per month, depending on the location, so that could add up to some nice savings if you use it regularly. You don't have to make another purchase to get the taco, either, so you could theoretically get 30 tacos for the cost of the pass, all without spending another dime. 

Taco Lover’s PassPhoto credit: Taco Bell

Though not every Taco Bell taco is available as part of the promotion, there are seven options: the crunchy taco, crunchy taco supreme, soft taco, soft taco supreme, Doritos Locos Taco, Doritos Locos Taco Supreme, and spicy potato soft taco. That list does include some premium choices that run at least $2 each, making it easy to get your money's worth.

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During a months-long test in Tucson, Taco Bell found that 20% of pass holders opted to renew for a second month, indicating that this tasty subscription might be worth the spend if you're someone who lives and breathes Fire sauce and Baja Blast — or you just tend to choose Taco Bell on your lunch breaks.

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