STORE BRANDS VS. BRAND NAMES
Colds, flu, stomach upset, and cuts and bruises are all part of everyday life, but a quick trip to the local pharmacy can help relieve much of the pain and discomfort caused by these ailments -- and treating them needn't cost an arm and a leg. While many consumers prefer brand-name medications, the truth is that store-brand versions contain the same active ingredients, are just as effective, and can save lots of money. Cheapism.com compared prices to see how much consumers can possibly save by buying equivalent store brands instead of brand-name medications. In every case, the store brand was cheaper than its brand-name counterpart, by 20 percent to 79 percent depending on the drug.