What Is This? A Supermarket for Ants?
As if inflation isn’t enough to deal with, companies have decided to add insult to injury by shrinking products without lowering prices. It’s called “shrinkflation,” and it’s getting out of hand. While this sneaky tactic has been around for years, the current rise in costs has driven companies to downsize more of their products, from boxes of Kleenex to bottles of Gatorade. It’s clever because consumers aren’t likely to notice that a container is a few ounces lighter. But shoppers have taken notice — and so have we. Here’s a look at some of the products that have shrunk mysteriously in the past few months.
