Since its inception more than 50 years ago, Shake 'N Bake hasn't changed — until now. The Kraft Heinz Co. is doing away with the very container behind the product's name: The plastic shaker bag. Across the Shake 'N Bake line, shoppers will no longer find plastic bags within the box of breading — a shift that the company hopes will reduce plastic waste by about 900,000 pounds a year.
We’ve removed the plastic 'shaker' bag from our products. This is our first step towards a more sustainable future for Shake 'n Bake. We encourage you to shake using a reusable container as the vessel for adding that extra layer of crunch to your favorite recipes.— Shake 'N Bake (@ShakeNBake) November 10, 2022
So how do you coat your meat with the crispy breading to achieve the optimal crunchy coating without shaking it in the bag? Shake 'N Bake now encourages consumers to use a reusable container to blanket their meat with its seasoned bread crumbs. Of course, some consumers are already expressing outrage — how dare Kraft Heinz mess with Shake 'N Bake? Ricky Bobby would be appalled. But Chicago-based Kraft Heinz is just the latest company to take steps toward becoming more environmentally friendly, trailing the likes of the Aldi grocery chain and Coca-Cola.
Kraft Heinz Brand Manager Brianna Galvin is assuring home chefs that the plastic bag isn't the part of Shake 'N Bake that makes a tasty pork chop.
“While the ‘shaker’ bag is an important part of our legacy, our product is just as effective and delicious without the plastic waste,” Galvin said in a news release, “and we are excited for all the good to come from this simple, yet effective packaging change.”