5 'Quiet' Luxury Brands That Only the Super Rich Know About

Secret Luxury

Access to the world of millionaires and billionaires is exclusive by definition. Here's an example. You've probably never heard of the Centurion card from American Express, and even if you have, you probably don't have one. That's because you need to spend at least $250,000 a year to be considered for the card, according to NerdWallet. And if you qualify, be prepared for a $5,000 annual fee.

This is all to say that the lives of the ultra-rich are so far removed from us that their lifestyles seem secretive. But the internet can remedy that.

In a recent thread, Redditors shed some light on the lives of the 1%, sharing a list of "quiet" luxury brands that only the moneyed know about. You'll find a selection of the most compelling examples below.

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Tailors on Savile Row

Rich people don't buy their clothes; they get them custom made. Savile Row, a street in central London known for its tailors, is a popular destination for this bespoke, luxury clothing. To give you an idea of the prices, Savile Row tailor Jeff Banks offers custom, two-piece suits starting at around $1,200, which, to be frank, seems cheap compared to our other examples.

Loewe

You might mistake Loewe for Lowe's hardware — that is, until you see the merchandise and the prices. A trench coat in "hairy calfskin" from Spanish designer Loewe is worth more than my used car at $13,150. Even one of the cheapest items online — a candle in the shape of a bunny, imbued with "a mid-intensity gourmand fragrance" — is an eyebrow-raising $230.

Amels

Amels Yachting

But even a $13,000 "hairy calfskin" trench coat is nothing compared to a luxury yacht. A used 17-year-old Amels yacht is on the market for the cool price of (brace yourself) $75.3 million. Of course, $75 milllion buys a lot of yacht. This custom model comes with six suites, a lounge bar, a beauty salon, a Turkish bath, a gym, and more mind-boggling amenities.

Loro Piana

If you love cozy outfits and spending thousands of dollars on cashmere loungewear, you'll be ecstatic to learn about Loro Piana's new "cocooning" collection. The Italian clothing and textile brand — a celebrity favorite — promises that the collection is "an ode to comfort and sophistication." Take the babouche slippers, for example. They look like slippers you'd find at Ross, only they're made with cashmere and cost $975. Or perhaps you'd like this fabulous piece: a $275 cashmere scrunchy. Truly life-changing.

John Lobb

We'll round out our list with John Lobb, a shoemaker headquartered in London, which makes shoes for "aristocrats, politicians, and celebrities," according to luxury retailer Italist. As you'd expect, the price befits the brand's social cachet, with one limited-edition pair of calf skin Oxfords selling for a hair under $3,000.