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These Iconic Brands and Products Are Getting More Expensive

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Chipotle Burrito Meal
Nikki H./Yelp

The Price is Hiked

Another day, another price hike? It certainly seems that way, with price increases affecting everything from what we eat to how we relax. And while paying more for anything is frustrating, it's particularly painful when the brands and products that have become part of our daily lives force us to dig deeper into our pockets just to continue enjoying life's little luxuries — or necessities. Here are some of the biggest names to announce price increases recently, including Chipotle, which says it hasn't lost customers despite hefty price hikes.

Related: 15 Important Steps to Take to Outsmart Inflation, According to Experts

Chipotle's Burrito Loading Zone


A burrito at Chipotle will cost you about quite a bit more than it did in 2020 after the chain has instituted a number of price hikes to keep up with inflation. In 2021, Chipotle raised prices by about 10%, and there's already been a 4% increase just this year to keep up with what the chain says is 12% commodity inflation and 16% labor-cost increases. But customers seem to think getting a burrito the size of a small baby for under $10 is still a great deal: Chipotle's revenue has climbed 16% in 2022 over 2021. 

Related20 Ways the Pandemic May Change Dining Out Forever

Kit Kat


If you jumped on the Peloton bandwagon at the beginning of the pandemic, you're about to be "rewarded" by paying more. The price of Peloton's all-access subscription plan in the United States will go up to $44 per month, from $39, starting June 1 — its first increase in eight years. At the same time, the company will be lowering the cost of its Bike, Bike+ and Tread machines in a bid to attract new customers. Peloton has been trying to find ways to gain back its pandemic momentum (and profitability)  since shares fell by around 30% a few months ago.

Related: Cheap Alternatives to Pricey Stationary Bikes and More

Tesla Model 3


Remember when Tesla tried to convince us it was affordable? That was the aim, at least, with the brand's groundbreaking Model 3, which was $35,000 when customers first got their hands on it in 2017. Five years later, as the nation faces record gas prices, the Model 3 starts at just under $47,000, and that's not even including fees, CNN notes — those tack on roughly another $1,500. And while CEO Elon Musk has blamed "inflation pressure in raw materials and logistics," it's worth noting that other electric vehicles like the Nissan Leaf and Chevrolet Bolt have dropped significantly in price during the same time period. 

Related: Surprising Things Tesla Makes That Aren't Electric Cars

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Uber driver


Going for a ride is getting more expensive for just about everyone, and those looking for a lift from Uber can't escape gas-related price hikes, either. Uber is tacking on a fee of $0.45 to $0.55 per trip for riders, and Uber Eats deliveries will include a $0.35 to $0.45 surcharge. The good news is that the money will be going to drivers, not the company, to pay for pricier gas. Although the fees are temporary, they will be sticking around for at least two months, the company says. Uber's chief competitor, Lyft, has followed with a similar surcharge.

Domino's Pizza box


Pizza has always been a popular way to feed a crowd on the cheap, but one of the nation's biggest chains says some of its best value deals have become unsustainable. Domino's is raising the price of its $5.99 "Mix and Match" promotion, which has been the same since its debut in 2009, to $6.99 for delivery customers. Carry-out customers can still nab the old price since the cost of producing carry-out orders is lower, Domino's says. It's not the first price-related change at Domino's, which recently made its $7.99 carryout offer digital-only and cut the number of chicken wings customers get from 10 to eight. The chain has struggled to keep drivers during the omicron surge, compounding the rising costs of ingredients. 

Related: Domino's Will 'Tip' You to Come Get Your Own Pizza

Cracker Barrel Old Country Store

Cracker Barrel

As the price of food and labor goes up, Cracker Barrel is raising prices — but it's doing it slowly, in hopes not to spook customers. Instead of instituting big price increases, the chain will add "small, incremental pricing moves" CEO Sandra Cochran told analysts in February, looking to land somewhere around a 6% year-over-year increase. But if you're a fan of the cheapest eats on the menu, here's some welcome news: Well-known value-menu items such as chain's $5.99 Sunrise Specials and $6.99 lunch specials will stay unchanged for now, reports Restaurant Business.

BK Whopper
Wikimedia Commons

Burger King

Burger King's signature sandwich is no longer a whopper of a deal. The chain is raising prices across the board to combat inflation and rising food costs, including removing the Whopper from its discount deals, like the 2 for $5 promotion. The burger has "been on this core discount platform for too long," the company says. It's also axing some of its least popular menu items this year, including sundaes, chocolate milk, and whipped topping.

Amazon prime boxes and envelopes delivered to a front door of residential building
Daria Nipot/istockphoto

Amazon Prime

For many, free two-day shipping from Amazon has become as much a part of life as eating, sleeping, and breathing. But the e-commerce giant says a Prime price hike is necessary to balance out expanded member benefits and soaring labor and transportation costs. Annual subscriptions will go from $119 to $139, while monthly subscriptions will go from $13 to $15. New members felt the pain beginning Feb. 18; existing members will pay more starting March 25.

Related: If You Pay $139 for Amazon Prime, Don't Miss These Perks

Hershey's Bar


Sadly, one of our guiltiest pleasures isn't safe from price hikes. The Hershey Co. says it already raised prices in 2021 and plans to continue to do so "across all segments" to help make up for the rising costs of ingredients, packaging, and labor. Will customers stop snacking? Unlikely, executives say — retail candy sales were up 12% last year.

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Espresso Love


If stopping at Starbucks is part of your daily routine, brace yourself. The coffee giant recently said it would be raising prices for the third time in just five months thanks to "amplified" inflation and labor costs, and even warned there may be more price hikes yet to come. And why not? First-quarter revenue was up 19%, so it appears that we're willing to pay whatever it takes for our morning pick-me-up. 

Oscar Mayer Wienermobile at University of Oregon

Oscar Mayer

Hot dogs have always made for a cheap, tasty meal, but if you're loyal to Oscar Mayer, you may pay about 10% more for a pack of beef franks starting in March. The news is even worse if you're a fan of the brand's turkey bacon, which is getting a 30% price hike. Parent company Kraft Heinz is also raising prices on other well-known brands, from Velveeta to Kool-Aid.

Tide detergent


Some brand-loyal folks just can't bring themselves to douse their clothes with anything other than Tide, but that familiar orange bottle costs about 8% more now, according to parent company Procter & Gamble. The same fate has befallen sister brands Gain, Downy, and Bounce. The company's many other products, from Metamucil to Pampers, are likely to see increases, too.

Oreo Cookies


This iconic sandwich cookie is among the best-known products under parent company Mondelez, which raised prices 6% to 7% in January. Other Mondelez brands include Cadbury, Philadelphia, Ritz, and Triscuit. Unfortunately, the recent price hikes were based on cost projections from the fall, and — you guessed it — expenses are up since then, meaning even higher prices could be on the way. 

Little Caesars Pizza Franchise. Little Caesars is a Carry-Out Chain Featuring Pizza and Wings.

Little Caesars

Hungry families have always been able to count on Little Caesar's for a "pizza, pizza" that won't break the bank, but inflation has reared its ugly head at the chain. Its Hot-N-Ready takeout pizzas, just $5 since their debut in 1997, now cost $5.55. The chain says customers will get 33% more pepperoni for the price, which could actually rise even more in some locations after an initial promotional period. 

Exterior Of Ikea Home Furnishings


Got your eye on a Billy bookcase? A sleek Poang chair? Unfortunately, if you like your furniture flat-packed and Swedish, 2022 brings unwelcome news. After trying to resist price hikes, Ikea has finally said it will be raising prices an average of 9% this year, largely thanks to supply-chain issues that have made it harder to keep stores stocked. 

McDonald's Big Mac Value Meal


The Golden Arches have admitted to raising prices an average of 6% in 2021, and more increases could be coming in 2022. Considering the company says operating expenses have gone up 14% as ingredient costs have soared, we'd say it's a safe bet that you'll be paying even more for your Big Mac or Filet-o-Fish pretty soon. 

Dollar Tree

Dollar Tree

Is a dollar store a dollar store if things are no longer a dollar? Family Dollar, Dollar General, and other chains would argue that's the case, as they've long sold merchandise far beyond the $1 price point. Dollar Tree, on the other hand, has been a favorite of dollar-store purists because nearly everything actually was $1. But not anymore. The chain announced in November that it would be raising prices to $1.25 thanks to inflation. 

Cheerios Whole Grain Breakfast Cereal by General Mills


In mid-January, General Mills informed retailers that it would be raising prices an average of 20% on some of its most well-known brands, including Cheerios, Wheaties, Lucky Charms, Yoplait, Betty Crocker, and Progresso. Unsurprisingly, the company blamed inflation and labor shortages as the reasons for the price hikes.