Value Proposition
Long gone are the days of the true dollar menu, when there was a whole assortment of cheap fast food items you could choose from without hoops to jump through. McDonald’s had one of the best in the game, with McDoubles (with two slices of cheese instead of one!), McChickens, and hash browns galore for only a buck.
But things have changed a lot since then, and fast food chains are exploring other ways to give customers value without dollar menus.
McDonald’s just announced that it's rolling out a new value menu, which they’ve aptly named the McValue Menu. Will there be deals as good as dollar menus used to be? Doesn’t look like it. Here’s what we know.