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Kanye West
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It Ain't Yeezy Being Kanye: Rapper Plans to Open Own Stores After Feuding With Gap, Adidas

Kanye West's recent collaborations with Gap and Adidas have received plenty of attention in the media — but not the good kind. West was recently bashed for his collaboration with Gap and Balenciaga designer Demnais, which resulted in piles of clothes in garbage bags displayed in stores. Customers were forced to dig through the bags to find their sizes, prompting ridicule on social media.

Now West is saying he is taking matters into his own hands and opening his own stores. West posted numerous messages on Instagram, saying, “Gap having meetings about me without me, Adidas releasing my old shoes and coloring my shoes like I'm dead,” among other statements.

West also went after Adidas CEO Kasper Rorsted on Instagram in a since-deleted post that showed a picture of a fake newspaper with the headline "Kasper Rorsted Also Dead at 60." West has been feuding with the company since accusing it in June of copying his Yeezy Slides sandal with the Adidas Adilette Slide 22. West also deleted a recent post of him yelling at Gap executives in a meeting.

Kanye signed a 10-year-deal with Gap in 2020, and according to the company, West's launch of the Yeezy Gap Hoodie led to the most sales in a single day in gap.com’s history, with Gap noting that 70% of the hoodie's buyers were first-time Gap customers. Nonetheless, West said on Instagram in another deleted post that he plans to open his own Yeezy stores, starting in Atlanta. West reportedly said, "I’ll buy the land and or building. Then we gonna open up in every state and then internationally." Further, West said, "I signed with both Adidas and Gap because it contractually stated they would build permanent stores which neither company has done even though I saved both of those companies at the same time."


Cheapism has reached out to Gap and Adidas for comment.


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