Kanye West's new fashion collection for clothing store Gap has shoppers divided. The collaboration between West's brand Yeezy and Balenciaga designer Demnais is being displayed in stores in trash bags instead of on traditional hangers. If the goal was to get shoppers' attention, it's working. Images are being shared of Yeezy Gap clothes on social media, piled on top of each other in large black bags. A journalist took a picture of three large black bags in a GAP store in a New Jersey mall.
Twitter user @owen__lang, real name Owen Langanl, posted a pic of the items, which can cost up to $300, at another New Jersey mall. "This is how they are selling Yeezy GAP," Langan posted. "The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won't help you find ur size too, you just have to just dig through everything." Langan thought the clothes were an art installation until the sales associate told them otherwise.
This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything pic.twitter.com/GNd08Zv1zC— little miss (@owen__lang) August 15, 2022
Thousands of people are weighing in on the clothing display, and many think it's poor merchandising: "Yeah looks really fun digging through a giant pile of clothes, laundry is so fun"; "I love Kanye but couldn't imagine paying $200 for basic clothes out of a bag on the floor." But some people liked the idea. "This is actually brilliant marketing," one person said.
Whether the items actually make Gap any money is yet to be seen.