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Jack Daniel's and Coca-Cola are joining forces to bring an epiphany to the world of brand mashups: Jack and Coke in a can. As the peanut butter and jelly of the cocktail world, Jack and Coke is a well-loved combo that's been around since the early 20th century. The ready-to-drink version is set to launch first in Mexico by the end of the year.
Developed by the Coca-Cola Co. and the Brown Forman Corp., which owns the Jack Daniel's brand, the premixed cocktail will have about 5% alcohol by volume (depending on the market). A sugar-free variety is also in the works.
