Instacart is taking on takeout — by offering up its own ready-made meal delivery.
The grocery delivery service has added the Ready Meals Hub, where shoppers can browse to-go meals from select grocery stores such as Kroger and Publix. Touted as cheaper and healthier than restaurant takeout, the offerings include soups, sandwiches, and sushi, plus grab-and-heat options.
While Instacart has always offered prepared meals from grocery stores, the Ready Meals tab aims to make them more visible and accessible for shoppers. Plus, ordering from the Ready Meals section requires only a $10 order minimum and offers complimentary Priority Delivery, with food delivered in half an hour or less.
Currently there are 4,100 Kroger, Publix, and Ahold Delhaize USA stores in 35 states participating, with Wegmans coming on board soon.