Everything old is new again — but with an environmentally-friendly twist. Ford's F-100 Eluminator concept truck adds a battery-electric powertrain and twin front and rear electric traction motors — plus a few other modern additions — to a pickup that looks exactly like a 1978 Ford F-100.
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The new truck is "480 horsepower. Zero emissions. It's totally (expletive) bonkers," Mike Levine, Ford North America product communications director, told the Detroit Free Press.
While the exterior is a dead ringer for the boxy, dependable '70s truck we all know and love, the interior has some modern conveniences, including a slick 15.5-inch display screen, the same one used in the new new Ford Mustang Mach-E GT Performance Edition.
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Automakers have discovered there's a growing appetite for electric trucks. Ford recently confirmed that its F-150 Lightning, which the automaker bills as the first full-size American EV truck in production, has more than 160,000 reservations pending. That could add up to around $8 billion in sales if the price tag for each truck is around $50,000.
Ford isn't the only manufacturer rushing to take its place in the EV truck game. GMC sold 10,000 of its new 2022 GMC Hummer EV pickups in less than 10 minutes and plans to unveil the Chevrolet Silverado E pickup in January. Startup automaker Rivian also made waves when its electric pickup started rolling off assembly lines in September.