Ice Cream Trucks Selling Musk and Zuckerberg Pops Let Customers ‘Eat the Rich’

Ice cream trucks in New York and Los Angeles have been selling “Eat the Rich” ice pops named after five of the world’s top tech magnates: Jeff Bezos, Bill Gates, Jack Ma, Elon Musk, and Mark Zuckerberg. At $10, the frozen pops are a fun play on wealth inequality that bring to life a famous line from French philosopher Jean-Jacques Rousseau in 1793: “When the people shall have no more to eat, they will eat the rich.” The trucks, the latest drop by Brooklyn, New York-based art collective MSCHF, set up shop Wednesday at Washington Square Park in New York City and on Hollywood Boulevard in Los Angeles until 6 p.m. Here's a look at their cheeky menu.

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Being sued for trying to wriggle out of a $44 billion deal to buy Twitter isn’t Elon Musk’s only problem. Now people can take a bite out of the world’s richest man with this ice pop named after the Tesla and SpaceX founder.

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This ice pop features some of Amazon founder Jeff Bezos’ most recognizable features. Bezos lost the title of world’s wealthiest person to Musk this year — maybe because he divorced MacKenzie Scott and she walked away with $38.3 billion in stock — but he still has a net worth of well over $171 billion.

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A fun play on Meta CEO and founder Mark Zuckerberg that uncannily features the tech billionaire’s signature short hair, this frozen pop is a fan favorite. Even if Facebook feels increasingly irrelevant, Zuck has a net worth of more than $67.3 billion. 

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This one was quick to sell out. Fans lined up to buy ice pops named after Microsoft founder Bill Gates, recently bumped to fourth-richest person in the world on Forbes’ World’s Billionaires List with his $129 billion.

Named after Jack Ma, founder of Chinese ecommerce firm Alibaba and the wealthiest person in that country, this is the only international “Mschfcicle.” Ma has a net worth of more than $22.8 billion.

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