If you've ever wished Disney had a version of Amazon Prime, allowing you to get discounts on a subscription to Disney+, theme park admission, and other Disney products, your dreams may come true. According to The Wall Street Journal, Disney is now considering just such an idea.
The program, which is still in the early stages of consideration, reportedly would be a subscription program bundling access to streaming service Disney+ with discounted merchandise and theme park tickets. Disney executives have looked at Amazon Prime membership, which has more than 200 million members worldwide, as a model.
“Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences, and products that are most relevant to each of our guests," said Kristina Schake, senior executive vice president and chief communications officer at The Walt Disney Co. "A membership program is just one of the exciting ideas that is being explored as we consider ways to marry the physical and digital worlds to create the next generation of great Disney storytelling and experiences.”
A membership program has the support of Disney CEO Bob Chapek, the Wall Street Journal said, citing unnamed sources. Chapek has been vocal about his desire to see the company do a better job of cross-selling to its customers.
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