army soldier receiving a care package from crown royal

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As we head into the holiday season, worried about our Thanksgiving menu, stressing about Christmas gifts, and getting caught up in all of the other winter hoopla, it's important to remember that most of our worries are but frivolous inconveniences compared to the sacrifices of our armed forces. Remember: At the exact moment you're dousing your mashed potatoes with gravy at a table surrounded by those you love, there's a group of deployed soldiers oceans away from their own families. 

Thankfully, there are some small ways you can show them your appreciation, and Crown Royal whisky offers one way that won't cost you a thing.

@esspensive Feeling incredibly thankful for our troops! 🌟 Just sent a customized Crown Royal care package to our heroes overseas and it took less than a minute. You can choose four amazing items and include a personal message too. Show your support and send a little piece of home their way. Get started at #SupportOurTroops #CrownRoyalCarePackage #GratitudeInAMinute #reels #tiktok ♬ Calm background music with acoustic guitar and saxophone(1288148) - ame

Crown Royal is partnering with Packages from Home for its Purple Bag Project, which fills donated Crown Royal bags with some of deployed soldiers' most-requested snacks. 

So far, the effort has provided more than a million care packages to deployed military members. TikToker @esspensive breaks down how simple the Purple Bag process is, emphasizing how quick and easy it is to send a care package through Crown Royal. 

Here's how it works:

How to Send a Crown Royal Care Package

  1. Head to and click "Pack a bag online"
  2. Customize your own military care package by choosing 4 snacks out of the 8 listed options
  3. Add a personalized message
  4. Confirm you aren't a robot
  5. Click "submit"

It's that simple. It doesn't cost you a dime and it's a nice way to show your appreciation for the holiday season (not to mention an excellent repurposing of those velvety bags). 

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