21 Items That Are Cheaper at Whole Foods

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Entrance to Whole Foods store
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One year after Amazon's acquisition of notoriously expensive Whole Foods, Cheapism popped in for a price check. While we noted some solid deals (some made sweeter with an additional 10 percent off for Amazon Prime members) overall prices are still better at Kroger, which has aggressively expanded — and discounted — natural and organic offerings. But if you're a Whole Foods devotee, all is not lost. Here are 21 items that are actually cheaper at Whole Foods.

(Prices and selection may vary by location.)

Gina Briles contributed to this report.

Baby Spinach
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One of the better deals we found is on organic baby spinach. A 16-ounce plastic tub from Whole Foods' 365 Everyday Value brand is $5, while Kroger's Simple Truth brand is $6 for the same amount.
Organic Spring Mix
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It's the same story with organic baby spring mix, so if you're a salad lover who eschews conventional veggies, Whole Foods might be your store. You'll pay $5 for 16 ounces at Whole Foods, and $6 at Kroger.
Paper Towels
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Here's a surprising deal: Whole Foods' store-brand paper towels are cheaper than Kroger's. The Kroger Home brand paper towels are $8 for six rolls totaling 224.4 square feet; Whole Foods' 365 Everyday Value paper towels are $7 for eight rolls totaling 366.7 square feet.
Blueberries
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If you're a blueberry lover, Whole Foods' price is a whole lot sweeter than Kroger's. It regularly charges $4 for 12 ounces of Rainier organic blueberries, while half the amount of Driscoll's organic berries are usually the same price, $4, at Kroger. We also noted a sale dropping Whole Foods' price to $3.50, with an added 10 percent off for Prime members.
Frozen Strawberries
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Don't forget to look for deals on frozen fruit too. Sixteen ounces of frozen whole strawberries from Kroger's Private Selection brand are $3, while the same amount from Whole Foods' 365 Everyday Value brand is a buck cheaper, $2.
Frozen Raspberries
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Prefer raspberries? We saw 12-ounce store-brand packages in Whole Foods' freezer section for $3. At Kroger, the same size store-brand package was $3.50.
Extra Virgin Olive Oil
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If you're an olive oil snob, Whole Foods has a robust selection, including some high-end varieties, at decent prices. A 34-ounce bottle of basic store brand extra virgin olive oil is $7 there, but a dollar more at Kroger for the same amount.
Walnuts
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It's hard to beat Whole Foods' extensive selection of nuts, and some of the prices are pretty solid, too. We spied 12 ounces of organic walnut halves and pieces for $7 at Whole Foods. You'd pay $7.59 for only half that amount, 6 ounces, at Kroger's regular price. That works out to 58 cents and $1.27 an ounce, respectively.
Organic Butter
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Bakers, take note: Whole Foods squeaks out a win on salted and unsalted organic butter. The 365 Everyday Value brand is $4.50 a pound, while Kroger's Simple Truth organic butter is $5 a pound.
Organic Peanut Butter
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You can snag a 16-ounce container of store-brand organic peanut butter at both stores for the same price, $4. But Whole Foods lets you stock up with a 28-ounce container for $6, an option you won't have at Kroger that drops the price to 21 cents an ounce from 25 cents.
Organic Almond Butter
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Bored with peanut butter? You can snag 16 ounces of Whole Foods 365 Everyday Value Creamy Almond butter for $7. At Kroger, the Simple Truth brand costs the same amount, but you'll get a smaller 12-ounce jar. It works out to 44 and 58 cents an ounce, respectively.
Organic Red Delicious Apples
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Try spreading some of that almond butter on organic apple slices, but pick up the apples at Whole Foods for less. If you're partial to popular Red Delicious apples, they're $1.79 a pound at Whole Foods, but $2.50 a pound at Kroger.
Organic Potatoes
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Whether you're going to mash 'em, bake 'em, or fry 'em, it's hard to deny the versatility of the humble potato. At Whole Foods, organic russet potatoes are only $1 a pound; at Kroger, they're $1.29 a pound.
Organic Cantaloupe
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Cantaloupes are also cheaper at Whole Foods if you're trying to stick to organics. Each cantaloupe regularly goes for $3.50 there; at Kroger, they're $4. (A limited-time sale made the cantaloupes an even better deal while we shopped — Whole Foods had reduced the price to $3, with an extra 10 percent off that for Prime members.)
Annie's Cereal
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Annie's, a national brand focused on natural and organic products, makes more than popular kid favorites such as crackers and fruit snacks. We noted at least two varieties of cereal, Frosted Oat Flakes and Cocoa Bunnies, for $4.50 a 10-ounce box at Whole Foods. At Kroger, the same size boxes were $4.79.
Udi's Gluten-Free Bread
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If you're trying to stay gluten-free, Whole Foods is worth checking out for its impressive selection. In the Whole Foods freezer section, we noticed 12-ounce loaves of Udi's Gluten Free Bread for just $5, while Kroger was asking $6.50 regularly, and $5.50 on sale.
Roasted Sunflower Seeds
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If sunflower seeds are your snack of choice, you can find 16 ounces of roasted, unsalted seeds at Whole Foods for $2.50. Kroger charges a dollar more for a smaller 14-ounce container. That works out to 16 cents and 25 cents an ounce, respectively.
Crumbled Feta Cheese
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Whole Foods stocks some extravagantly pricey cheeses, but crumbled feta isn't one of them. A 6-ounce container from the 365 Everyday Value brand is $3, or 50 cents an ounce. A 4-ounce container of Kroger Private Selection crumbled feta is $2.69, or 67 cents an ounce.
Goat Cheese
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You'll can get a hefty 11-ounce log of creamy store-brand goat cheese for $6.79 at Whole Foods — that's 62 cents an ounce. At Kroger, the options are a smaller, organic 4-ounce log for $5, or $1.25 an ounce, or a 10.5-ounce log of Vermont Creamery goat cheese for $10, or 95 cents an ounce.
Organic Popped Popcorn
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Bags of store-brand organic popped popcorn are regularly priced $2.50 at Kroger and Whole Foods. Look closer, though, and you'll see that Whole Foods' bags hold 6 ounces, and Kroger's hold 4 ounces. That's 42 and 62 cents an ounce, respectively.
Organic Cashews
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We spied a 16-ounce bag of organic whole cashews at Whole Foods for $9, or 56 cents an ounce. At Kroger, a 10-ounce bag of organic roasted cashews was the same price, or 90 cents an ounce.

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