BUSTING THE BLACK FRIDAY BUBBLE
The holiday season is a bonanza for retailers. In November and December, stores can take in as much as 30 percent of their yearly revenue, according to the National Retail Federation. One spike in the shopping period is Black Friday -- an event dark not only in name but also in horror stories of consumer frenzy. A lot of what consumers think about this storied day has been fabricated by the retail industry and its marketing helpmeets. Shoppers should know the truth about these 10 Black Friday myths.