Duel of the Deals
If you think Prime Day is just an Amazon phenomenon, think again. Big-box retailers and other competitors are getting in on the action in a big way. "It isn't just going to be July 15 and 16," says Casey Runyan, managing editor of Brad's Deals. "We are going to see some big sales next week, from retailers hoping to beat Amazon at their own game by getting in early, and other sales after Prime Day betting that consumer energy will still be high. Be on the lookout for anything that talks about 'Black Friday in July' or 'Summer Black Friday,' because those are just code for a sale to compete with Prime Day." If you're not a Prime member (or even if you are) you have plenty of options for your midsummer shopping spree. Here are some biggies to watch.