Where Else to Find Deals on Amazon Prime Day
Mario Tama/Getty Images News/Getty Images

Not Just Amazon: Where to Find Deals on Prime Day

View Slideshow
Where Else to Find Deals on Amazon Prime Day
Mario Tama/Getty Images News/Getty Images

Duel of the Deals

If you think Prime Day is just an Amazon phenomenon, think again. Big-box retailers and other competitors are getting in on the action in a big way. "It isn't just going to be July 15 and 16," says Casey Runyan, managing editor of Brad's Deals. "We are going to see some big sales next week, from retailers hoping to beat Amazon at their own game by getting in early, and other sales after Prime Day betting that consumer energy will still be high. Be on the lookout for anything that talks about 'Black Friday in July' or 'Summer Black Friday,' because those are just code for a sale to compete with Prime Day." If you're not a Prime member (or even if you are) you have plenty of options for your midsummer shopping spree. Here are some biggies to watch.

For Most Anything, Try Amazon and eBay
Radu Bercan/shutterstock

eBay

The world's most well-known auction site isn't exactly holding back. It will hold a "Crash Sale" on July 15 — that's some not-so-subtle snark acknowledging site outages that kept many Amazon shoppers in the dark during last year's Prime Day. You'll find doorbusters on brands including Apple, KitchenAid, and Samsung, plus "too-good-to-be-true deals" if Amazon is faced with another round of technical difficulties.

Target
Target by Mike Mozart (CC BY)

Target

Target's online Deal Days are slated for July 15-16 — same as Prime Day — and as the big-box giant points out with glee, no membership is required. The store is tight-lipped about specific deals, but says they'll include savings in popular categories such as home, apparel, and toys. One standout last year was an Instant Pot Lux for $38, down from $80, according to Joanie Demer, co-founder of coupon and deal site The Krazy Coupon Lady. Of course, REDcard holders get an extra 5% off sales prices, too.

Related: The Best Deals at Target Right Now

Walmart Price-Match Policy
Andrei Stanescu/istockphoto

Walmart

Chief Amazon competitor Walmart won't be sitting Prime Day out. It's promising online shoppers plenty of special buys and rollbacks from July 14-17 — a full two days longer than the Prime Day event, for anyone who's keeping score. Expect deals on gadgets and other electronics, toys, home buys, and more. Already-announced deals include more than $100 off an HP touchscreen laptop and a Dyson vacuum. If your order is over $35, you'll get free two-day shipping.

Related: The Best Deals at Walmart Right Now

Nordstrom
NoDerog/istockphoto

Nordstrom

Nordstrom devotees live for the store's Anniversary Sale, and the deals overlap conveniently with Amazon Prime Day this year. Nordstrom Rewards cardmembers get to shop starting July 12, but everyone else has to wait until July 19. Look for savings across categories, from clothing and handbags to beauty and footwear.

Kohl's Price-Match Policy
niknikon/istockphoto

Kohl's

There's no official word of a competing Prime Day sale yet, but if last year is any indication Kohl's will almost certainly pull out all the stops. In 2018, it pumped out a bevy of stackable coupon codes that meant some pretty sweet deals, Demer says. For instance, using all available codes last year dropped the price of a Keurig Mini coffee maker to $35, beating Amazon by a whopping $28, she says.

Macy's
sx70/istockphoto

Macy's

Also expect to see Black Friday-like sales at Macy's that will go head to head with Prime Day. Last year, deals included $10 skillets and $20 air fryers after mail-in rebates; $40 pressure cookers; and $20 comforter sets that were priced at $80 originally, Demer says.

JCPenney
Joe_Potato/istockphoto

JCPenney

Not to be outdone by rivals such as Kohl's and Macy's, JCPenney also offered some noteworthy deals during Prime Day last year with its "Cyber in July" sale. Some of the highlights, according to Demer: Up to 66% off Nike, an extra 30% off apparel, shoes, accessories, home and jewelry; $2 bath towels; and $7 kids' jeans from the store's Arizona label.

Bed Bath & Beyond
dennizn/shutterstock

Bed Bath & Beyond

Last year, Bed Bath & Beyond touted its "Beyond Week, a.k.a. Summer's Black Friday" during Prime Day. Deals included 50% off patio furniture, plus deals on smart home products such as Google Home and big-name items including Dyson vacuums and KitchenAid stand mixers.

Old Navy
DayOwl/shutterstock

Old Navy

While Amazon is expected to include its own clothing labels in Prime Day deals, that doesn't mean it will be the best place to fill your closet. Old Navy aligned its famous denim sale with Prime Day last year, offering jeans for as little as $8, and will likely do so again this year, Demer says.

Gap
carterdayne/istockphoto

Gap

Old Navy's big sibling also got in on Prime Day action last year. Anyone who gets Gap's promotional emails knows sales are never in short supply, but the retailer unleashed a noteworthy extra 50% off sale items that were already up to 70% off.

Best Buy Price-Match Policy
RiverNorthPhotography/istockphoto

Best Buy

Before you 1-click that smart home device or TV on Prime Day, check out Best Buy. Digital Trends says Google Home products that can compete with Amazon's Alexa are likely to be among the best deals here. Last year's discounts included 15% off Apple iMacs and Apple Watches.

Dell
Courtesy of dell.com

Dell

Last year, Dell unleashed "Black Friday in July" during Prime Day, then followed up with "Cyber Week in July." Doorbusters included plenty of large price cuts on Inspiron laptops and desktops, monitors, TVs, and wireless speakers.

Michael's
Jonathan Weiss/shutterstock

Michael's

The arts and crafts giant held a two-day Summer Cyber Sale that coincided with Prime Day last year, offering savings on staples such as baskets, canvases, frames, art sets, Crayola products, yarn and more. Free shipping was thrown in to sweeten the deal.

Petco
Miosotis Jade/istockphoto

Petco

Furry friends may be in luck, too. Over the past couple of years, Petco has offered up to 65% off with its Prime Day-aligned "Black Friday in July" sale. Offers have included up to half off pet food, 60% off cat furniture, and 40% off flea and tick medicine.

Groupon
jcamilobernal/istockphoto

Groupon

You never know what you'll find on Groupon, but chances are Prime Day means you'll find it for less. Last year, the deals site ran a "Cyber in July" promotion with discounts of up to 80% off activities, dining, massages, and other finds.

Whole Foods
Miosotis Jade/istockphoto

Whole Foods

You won't be siphoning sales from Amazon now that Whole Foods is owned by the ecommerce giant, but Prime Day bonuses will be in full effect here. Amazon has confirmed that shoppers can get a $10 Amazon credit by spending $10 in store at Whole Foods or on Prime Now through July 16. There will also likely be in-store price breaks on specific products during Prime Day; last year's included discounts on store brands, produce, and seafood, Runyan says.