photo of a coffin car at a funeral


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With Black Friday around the corner, it's time for retailers to slash prices and for consumers to whip out their wallets. But even the most intrepid shopper may hesitate to take advantage of the latest, admittedly ghoulish, deal — $50 off a casket. 

The direct-to-consumer coffin startup Titan Casket is hoping shoppers will take a moment away from snapping up cheap cashmere sweaters and deeply discounted toys to take advantage of the company's pre-planned casket program. Bargain shoppers can pick a casket and lock in pricing. The company will send a pre-planning contract to be, uh, redeemed after death. When the casket is … needed, it ships to the funeral home of choice. The process apparently goes so smoothly that buyers will just wish they were around to see it.

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