Vegans and devout Beyond Meat eaters everywhere rejoice: The maker of plant-based meat just introduced a new meat alternative in grocery stores. Joining the likes of its breakfast sausage, burger patties, meatballs, and other meat substitutes is Beyond Steak — bite-sized fake steak, if you will. After testing meatless carne asada made with Beyond Steak at Taco Bell restaurants in Dayton, Ohio, Beyond Meat is rolling out its new plant-based protein to more than 5,000 Kroger and Walmart stores along with other grocers, including Sprouts and Albertsons.
Beyond Steak — which is made from fava bean protein — contains 21 grams of protein and has no cholesterol and less saturated fat than its beef counterpart. A 10-ounce package sells for $8.
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The introduction of Beyond Steak comes on the heels of the company's announcement to slash 19% of its workforce in response to slow-to-rise sales and an 80% plunge in Beyond Meat shares, reducing the company's market value to $821 million, well below its 2019 high of $13.4 billion. Product launches have previously shown sales boosts for Beyond Meat, though not all varieties have been a hit. Beyond Jerky, for example, was a flop with consumers — so the stakes for this "steak" are beyond high.