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For some, TikTok is just that app where Gen Z posts dancing videos. Those actually on TikTok, though, know that there’s a whole world of education and entertainment awaiting. There are folks clamoring to share their opinions and expertise on everything from Bitcoin to luxury travel to baking the perfectly crisp yet fluffy cookies. If you’re looking to up your financial literacy, there are even “finance influencers” on TikTok, ready and waiting to give advice on investing, taxes, budgets, and more. Here are a few to look for. 

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How to Spot a Scam

First: a few words of warning. It’s a red flag if someone insists they can beat the market. It’s also important to know that a “financial coach” is not the same thing as a licensed financial advisor. Someone can give you good general advice on investing or real estate, but that doesn’t mean you should give them access to your accounts. Trust your gut and don’t be afraid to ask questions. Now, onto the TikTok influencers.

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Tori Dunlap


got a step by step guide to investing in my new book, Financial Feminist!

♬ original sound - Tori Dunlap — Money Expert 💸



Tori Dunlap started investing and saving at an early age. When she hit 25, she had $100,000 to her name. Inspired by her wins, she started a TikTok to help other women attain financial freedom. She offers advice on business ownership, job seeking, and financial literacy. Her first book was released late last year. 

Michela Allocca

@breakyourbudget prep your finances for the new year! It’s not too late 💸 #personalfinance ♬ Oblivion - Grimes


Michela Allocca’s mission? To become “your personal finance tour guide.” Her credentials include a finance degree and having worked in the industry. Now, she creates content on topics such as setting financial and career goals, protecting yourself during a recession, and 401(k) contributions.

Humphrey Yang

@humphreytalks Investing in Real Estate is so easy, the diversification I needed! #fundrisepartner #fundrisetestimonial #realestateinvesting ♬ original sound - Humphrey Yang


Humphrey Yang, who spent several years working on Wall Street, has amassed a multi-million TikTok following thanks to his advice on retirement planning, tax credits, investing, and more. He also has a YouTube channel, with longer-form videos. 

Erika Kullberg

@erikakullberg What airlines don’t want you to know about getting “bumped” 🤯 #lawyer #travel #money ♬ original sound - Money Lawyer Erika


Erika Kullberg worked for years as an award-winning corporate lawyer, and after paying off hundreds of thousands of dollars in student debt in two years, she started generating content on investing, saving, travel hacks, and negotiating things like medical bills. With over 17 million followers across her various social media channels, she is now one of the most popular finance influencers.  

Seth Godwin


The BIGGEST Mistakes To Avoid Making When Buying A House!

♬ original sound - Seth “The Godfather” Godwin


Seth Godwin’s goal is sharing “financial education, not advice.” He offers in-depth reviews and tutorials on everything from credit cards with great rewards to investing apps to breakdowns on the cost of living in various cities or rolling over a 401(k).

Nick Meyer

@nicktalksmoney Banks vs Credit Unions🥊 @Kinecta #sponsored When you think of a place to open up a checking or savings account, most folks think of a big, brand-name bank. But is this because they’re truly the best place to open these accounts, or because of their massive marketing budgets? As you can see in this video… it’s likely the latter. Credit unions like Kinecta can offer better rates, lower fees, and a higher level of customer support than “normal” banks. Learn more about how you can become a member of Kinecta at my link-in-bio! This content is purely educational and is not intended to be financial advice. Consult with a Kinecta professional who understands your specific situation before making any financial decisions. Kinecta is insured by NCUA and an Equal Housing Lender. #BankingDoneDifferent #PersonalFinance #MoneyTok #CreditUnions #OrangeCounty #FinancialPlanning #LosAngeles #RochesterNY #moneytips ♬ original sound - Nick Meyer CFP® | Not Advice


Unlike many other financial influencers, Nick Meyer is a certified financial planner. His page says “I make personal finance FUN!”, sharing content on everything from saving money on your morning coffee to the benefits of renting vs. owning. 

Allison Baggerly

@inspiredbudget You can't do it all! Or at least, very few people can. That's why prioritizing is KEY when it comes to managing your money. Because not everything you want or need is of equal importance. If you're struggling to decide how to prioritize your spending, then I want to encourage you to: 1. Make sure your emergency fund is in place (3 months of your bare bones budget is a good rule of thumb!) 2. Start layering in your other goals like sending extra money to debt, sinking funds, and investing. Don't let all the options paralyze you from taking action. Start with one small goal, then once you accomplish that, celebrate and move on to the next one! I'd love to hear some stories of how your emergency fund has helped you! Share in the comments below ⤵️ #moneymanagement #personalfinancetips #womeninfinance #debtfree #budgetting #emergencyfund #howtobudget #buildwealth #invest ♬ original sound - Allison Baggerly


Allison Baggerly says her goal is “Helping you budget, pay off debt, and save money!” As a young married couple, she and her husband found themselves in six-figure debt and struggled to pay it off while building up their financial literacy. Now, she shares what she learned with her six-figure TikTok following.  

Mark Tilbury


Mark Tilbury is a self-made millionaire with over 7 million TikTok followers. He shares a mix of skits and quippy videos about retiring early, tax hacks, using credit cards wisely, and other useful information. “I believe anyone can become wealthy by thinking like an investor & entrepreneur,” his page states.

Taylor Price

@pricelesstay Avoid THESE 5 Financial Mistakes 👀 1. Not SAVING more for retirement 💸 2. Not buying PROPER insurance 🔒 3. Retiring too EARLY💪🏻 4. Not INVESTING more📈 5. Claiming Social Security too EARLY🚀 Notice how all of these have to do with TIMING! Timing is everything when it comes to investing. That's why many people will tell you to START NOW. Start young when time is on your side. Follow for more Priceless Money Tips 🤑++ #investing #investingtips #personalfinance #pricelesstay #moneytalk #trading #budegt #millionairemindset ♬ Boy's a liar - PinkPantheress


Speaking of Gen Z, 22-year-old Taylor Price is a self-described “financial activist” sharing basic money information with her 1.1 million TikTok followers. Video topics have included everything from autopay, tax breaks, negotiating severance, and selling stocks in a down market. 

Sunil Saxena


A former emergency medicine doctor, Sunil Saxena is a longtime real-estate investor who now creates content on how to build a real estate portfolio. Some of the videos he created include “3 Things to Succeed With Short-Term Rentals,” “Should I Buy or Rent?” and “Creating Wealth Through Real Estate!”

John Eringman


John Eringman is a self-described “finance major turned finance creator” He now makes videos for his 1.3 million TikTok followers on everything from pay transparency and building a credit score to IRA limits in specific states.

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