What to Buy in July
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What to Buy in July — and What to Skip

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What to Buy in July
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Smart Summer Shopping

After the Fourth of July, retailers start setting their sights on fall, which makes July a good month to snatch up deals on certain summer items. July is also the height of fruit and vegetable season and has been designated the official month for some classic summer foods. Here's a look at what's best to buy in July — and a couple of items likely to be cheaper at the end of the season.

Tools
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Paint
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Buy: Paint

Who wants to paint a room in the heat of summer? Not many people, so home improvement stores try to entice consumers to buy paint in July with hefty discounts. Even if you don't want to take on this chore now, take advantage of the specials and put the paint in storage for a while. Unopened cans last for years.

mattress
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Buy: Mattresses

Like Memorial Day and Labor Day, Independence Day is a fine time to take advantage of sales and bring home a good, cheap mattress.

Summer Gear
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Buy: Summer Gear

As soon as July Fourth celebrations come to a close, retailers begin discounting summer apparel to make room for back-to-school items. This means July is the time to find the best selection of low-priced swimsuits and summer clothes. August and September bring clearance sales too, but the selection is smaller and more picked over. For kids, buy bigger sizes and put them away for next year.

Related: 39 Clothing Brands That Are Still Made in America

Outdoor Grill
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Air Conditioner
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Buy: Air Conditioners

Much like grills and summer apparel, air conditioners start to drop in price about halfway through the summer. Even in July, there's plenty of hot weather still to come this year, and sweltering households would welcome a new AC unit at a discount.

Computers
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Furniture
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Buy: Furniture

Come August, a semi-annual wave of new furniture models will hit stores. Retailers must clear out current inventory to make space on showroom floors, so look for big discounts in July.

Jewelry
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Buy: Jewelry

With the December holidays and Valentine's Day half a year away, jewelers are experiencing the summer doldrums. Eager to draw in buyers, they drop prices and run sales in July. Keep in mind that jewelry bought now makes a welcome gift any time of year.

In-Season Produce
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Buy: In-Season Produce

This month is the prime growing season for many fruits and vegetables. Fresh fruits to buy in July include blueberries, strawberries, raspberries, cantaloupe, watermelon, peaches, apricots, plums, and kiwi. Vegetables that ripen this month and sell for dirt-cheap prices include corn, green beans, cucumbers, tomatoes, summer squash, and lettuce. To be really frugal and enjoy fresh produce for months to come, stock up now and freeze fruit and vegetables for later.

Ice Cream
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Hot Dogs
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Buy: Hot Dogs

July is also National Hot Dog Month. Look for coupons and discounts on hot dogs leading up to National Hot Dog Day on July 23. Sonic, 7-Eleven, and QuikTrip have offered free or discounted franks to commemorate the holiday in the past. 

Related: America's 25 Best Hot Dog Stands

Wait: Outdoor Furniture and Decor
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Skip: Outdoor Furniture and Decor

Along with grills, ACs, and summer apparel, outdoor furniture and yard decor will start displaying discounted prices after July Fourth. Still, for the best deals, wait until later in the summer and into fall. September and October typically see the best prices. In the meantime, try a few easy ways to revive the patio furniture you already have.

Sunglasses
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Skip: Sunglasses

Sunglasses are hot, hot, hot right now and priced at their peak. The best deals on sunglasses usually don't appear until the off-season, starting in September.

Amazon Prime
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Wait: Amazon Prime

The sixth Amazon Prime Day event and its substantial bargains on numerous items won't come until September, industry sources say, delayed from July by lingering effects of the monthslong coronavirus shutdown. Previous years have seen respectable discounts on the company's branded products and other items, as well as bargains from retailers such as Walmart trying to compete. To be ready when it comes, the deals require Prime membership (still $119).