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Buying high quality jewelry online can be overwhelming. You can’t see or feel the pieces, so how do you know if they're good quality? Thankfully, direct-to-consumer businesses that allow customers to shop for fine jewelry online are on the rise — and they not only save money, but also cut out nebulous middleman practices. With all the companies out there, these are some of the best online jewelry stores for finding budget-friendly pieces that are still stunning.
We love: Diamond Mini Studs ($250), Croissant Dôme Hoops ($78), Layered Opal Necklace ($128)
Mejuri offers a fine jewelry collection that’s meant to be lived in daily. While the pieces look luxurious and highly crafted, nothing is too precious — or too expensive. The company also sells wedding bands and engagement rings.
Mejuri uses 80% recycled gold in its creations, and even offers an entire line of recycled gold pieces. The price point for the jewelry is generally under $500, short of some diamond jewelry. We dare you to stop at one piece.
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We love: Rima 18K Gold Cuff Bracelet ($72), Sloane 18K Gold Earrings ($58), Solid Gold Ring ($235)
BaubleBar started as a fashion jewelry line known for its statement earrings; now, the company has moved into selling accessories and items for all ages, including fine jewelry with a price range that doesn't go above $250. You can find pieces from the brand at Nordstrom, Neiman Marcus, Ulta, and other stores — and there’s even a line just for Target called SugarFix.
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We love: Mama Stud Earring ($490), The Petite Diamond Band Ring ($390), Elephant Pendant Necklace ($750)
Noemie Jewelry offers a wide variety of timeless pieces that you’ll wear for decades, such as white gold and rose gold items, as well as diamond rings with conflict-free stones. You can also design customizable pieces. Though the brand is one of the pricier options on our list, there is a loyalty club where members earn points and rewards for shopping, making the items all the more irresistible.
We love: Moonstone Crescent Necklace ($170), Lapis Lazuli Scarab Drop Earrings ($150), Diamond Sword Necklace ($175)
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Awe is all about empowerment — the very personal jewelry features collections inspired by goddesses both mythical and real (including Ruth Bader Ginsberg- and Harriet Tubman-themed pieces). If you’re into mythology, astrology, and affirmations, then this is the brand for you. Awe's customer service is unique — there's an online quiz to help you find the goddess that represents your jewelry style the best.
We love: Tatum Bracelet Layering Set ($90), Parker XL Necklace ($120), Rose Ring Set ($60)
What started as a small jewelry brand out of a couple’s apartment has grown into a chain of retail stores that sells both fashion and fine jewelry at a reasonable price point. You'll find delicate metals that are meant to be layered and worn all at once for an individualized look.
We love: Elisa 18k Gold Vermeil Pendant Necklace in Turquoise ($160), Davie Intaglio Gold Statement Ring in Pink Opalite Glass ($75)
Kendra Scott sells jewelry that specializes in pretty gems and feminine looks, and that are meant to be switched out for date nights, brunches, and seasons. The brand offers fashion, fine, and demi-fine pieces that are gold plated, so they're more affordable yet still luxe-looking.
We love: Tiny Heart Initial Studs ($90), Love Knot Necklace ($85), Clover Crystal Anklet ($60)
Minimalist, dainty, and layered looks are a signature of Amyo. The pieces are meant to be mixed and matched, and every item somehow works with the others. The company prides itself on using materials that are ethically produced, and claims to offer fair wages and good working conditions to the artisans who make the pieces. Because the pieces are handmade, Amyo says it produces less waste than industrial manufacturing. Either way, we think the items look great at a very reasonable price point (rarely over $100).
We love: Brooklyn Hoops ($45), Diamond Heart Bezel Necklace ($82), Gold Cuff Bracelet ($47)
This all-gold jewelry line is made in Los Angeles, and is ideal for anyone who loves trendy yellow gold and wants to build a wardrobe around it. The huge collection boasting different types of gold hoops is a standout, as is the fact that nearly everything is under $100.
We love: 14K Gold Pavé Diamond Huggie Hoop ($100), Bullseye Large Hoops ($45), 14K Gold Beaded Bracelet ($100)
Quince is basically a one-stop shop for all luxe things discounted. The brand offers high quality items at attainable pricing — think cashmere, leather bags, and even home items. The jewelry selection is equally good, with a number of 14K items and ethically sourced diamonds. Most pieces are around $100.
We love: Classic Hammered Ring ($28), Daisy Chain Choker($25), Brass Snake Cuff ($78)
Catbird sells classic and unusual wedding and engagement rings (including black, yellow, and gray diamonds!), but the company's everyday fine jewelry collection is filled with reasonably priced and unique items. The style is ageless, not too young or too old, and no matter what you choose, the pieces all seem to work together.
