Amazon Vs. Walmart: Which One Wins?

Walmart vs. Amazon — which do you prefer? The world's two biggest retailers compete tirelessly to dominate your shopping, but a just-released study by the ecommerce firm Jungle Scout has real insights on which wins on grocery and tech purchases. The report studied more than 1,000 consumers as well as financial reports from Amazon and Walmart. 

"The retail environment is constantly changing due to economic currents and consumer whims," said Michael Scheschuk, a Jungle Scout executive, in a press release. "Amazon and Walmart are both leveraging online and offline technologies" to keep up and get an edge on the other. Read on to see which company is succeeding at what.

Related: Is It Cheaper From Amazon or Walmart?

If you are shopping online, it's likely at Amazon. Seventy-five percent of U.S. consumers have bought from Amazon recently, compared with 43% who have shopped on Walmart.com.

Related: Top-Rated Products to Shop on Amazon This Month

If there's a specific product in mind, 63% of consumers begin their search for it on Amazon, as compared with 43% who start at Walmart.com.

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More shoppers have an Amazon Prime membership (57%) than have a Walmart Plus account (31%).

The study found shoppers prefer Amazon for buying electronics, books, and clothing.

Forty-three percent of shoppers say they pick Walmart over Amazon for the prices, and because they're familiar with the products.

Not surprisingly, shoppers choose Walmart over Amazon for grocery shopping — but 15% still prefer Amazon.

Shoppers would rather go to Walmart.com to buy medicine and cleaning supplies, as well as groceries.

The study found that Walmart.com sales rose by 11.98% compared with this time last year, while Amazon dropped by 4.61%. But Amazon had around $50 billion in sales compared with this time last year, while Walmart.com had less than $20 billion.

The takeaway? Amazon is still the go-to for online shopping … for now. But thanks to Walmart's generally better prices and higher popularity for groceries, Walmart.com is on Amazon's tails. This holiday shopping season is likely to get ultra-competitive between the two retailers, so keep your eye on both sites to get the best prices.