Amazon Vs. Walmart: Which One Wins?

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Battle of the Retailers

Walmart vs. Amazon — which do you prefer? The world's two biggest retailers compete tirelessly to dominate your shopping, but a just-released study by the ecommerce firm Jungle Scout has real insights on which wins on grocery and tech purchases. The report studied more than 1,000 consumers as well as financial reports from Amazon and Walmart. 

"The retail environment is constantly changing due to economic currents and consumer whims," said Michael Scheschuk, a Jungle Scout executive, in a press release. "Amazon and Walmart are both leveraging online and offline technologies" to keep up and get an edge on the other. Read on to see which company is succeeding at what.

Related: Is It Cheaper From Amazon or Walmart?

Amazon Prime delivery truck on the road

Amazon Beats Walmart Online

If you are shopping online, it's likely at Amazon. Seventy-five percent of U.S. consumers have bought from Amazon recently, compared with 43% who have shopped on

Related: Top-Rated Products to Shop on Amazon This Month

Shoppers Search Amazon First

The Search Starts Here

If there's a specific product in mind, 63% of consumers begin their search for it on Amazon, as compared with 43% who start at

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Amazon Prime box

Membership Matters

More shoppers have an Amazon Prime membership (57%) than have a Walmart Plus account (31%).

Amazon Echo Dot

Amazon is the Go-To for Certain Items

The study found shoppers prefer Amazon for buying electronics, books, and clothing.

Walmart rollback
krblokhin / istockphoto

With Walmart, It's All About Price

Forty-three percent of shoppers say they pick Walmart over Amazon for the prices, and because they're familiar with the products.


Grocery Go-To

Not surprisingly, shoppers choose Walmart over Amazon for grocery shopping — but 15% still prefer Amazon.

Walmart Pharmacy
Tim Boyle/Getty Images

Walmart Wins In Certain Categories

Shoppers would rather go to to buy medicine and cleaning supplies, as well as groceries.

Shopping Apps on Apple iPhone 4s Screen

Neck and Neck

The study found that sales rose by 11.98% compared with this time last year, while Amazon dropped by 4.61%. But Amazon had around $50 billion in sales compared with this time last year, while had less than $20 billion.

The takeaway? Amazon is still the go-to for online shopping … for now. But thanks to Walmart's generally better prices and higher popularity for groceries, is on Amazon's tails. This holiday shopping season is likely to get ultra-competitive between the two retailers, so keep your eye on both sites to get the best prices.