Amazon launched Prime Day in 2015 to celebrate the online marketplace's 20th anniversary with "lightning deals" on esoteric items, but consumers have had the most reason to celebrate on more recent Prime Days, with their showcasing of Amazon's in-house brands. Amazon announced that the sale starts this year at 3 p.m. EST on Monday, July 16 and runs through Wednesday, July 18 at 3 a.m. EST.
If you're really into shopping this one event, have the Amazon app ready on your phone, add your favorite deals to your "watching" list and put items in your cart as soon as they come up. Click ahead for some of the hottest early deals that Amazon is offering now in advance of Prime Day (they'll release more as the day approaches), along with some items featured prominently during last year's Prime Day that will likely appear again.
Sale Price: $129.99 | Buy It
Reg. Price: $229.99
The larger version of the Echo Spot, the Echo Show also features a video screen so you can view the weather, photos, lyrics, and your shopping lists. It instantly connects to all of your Echo devices and has powerful speakers for listening to music, calls, or audio books.
ECHO SPOT WITH RING VIDEO DOORBELL PRO
Sale Price: $278 | Buy It
Reg. Price: $379.98
The new Echo Spot includes everything you loved about your Amazon Echo Dot, but now with a video interface. Alexa can show you the weather, your calendar, and even music lyrics. This deal also comes with the Ring Video Doorbell Pro so you can stream who's at your door right to your Echo Spot.
TAP PORTABLE ALEXA SPEAKER
Sale Price: $84.99 | Buy It
Reg. Price: $129.99
Just tap and ask for music, the news, or even order a pizza. This portable bluetooth and wi-fi enabled speaker delivers 360-degree sound powered by Dolby. You can also enable hands-free mode to control as well.
AMAZON MUSIC UNLIMITED 4-MONTH TRIAL
Sale Price: $0.99 | Buy It
Reg. Price: $30.99
Amazon Prime Deals don't stop at just products — you can also take advantage of huge price reductions on services too. For just $0.99, gain access to tens of millions of songs with ad-free streaming.
KINDLE UNLIMITED 3-MONTH MEMBERSHIP
Sale Price: $0.99 | Buy It
Reg. Price: $20.99
Read or listen to thousands of e-books and audiobooks for three months for just $0.99. With free Kindle reading apps, you don't even need to own a Kindle to take advantage of the deal.
KINDLE FOR KIDS BUNDLE
Sale Price: $99.99 | Buy It
Reg. Price: $124.98
The kids' Kindle bundle comes with the latest Kindle, a free cover, and a 2-year worry-free guarantee. The Kindle is specially designed for kids with zero sponsored screensavers and no backlight so they can't stay up past their bedtime. Choose your cover from eight fun colors and designs.
BREVILLE SMART OVEN PRO
Sale Price: $199.95 | Buy It
Reg. Price: $279.99
With 10 pre-set cooking functions including toast, bake, broil, reheat, and more, this smart convection oven is a handy small appliance to have in the kitchen. The walls of the oven also have a non-stick coating for easy cleanup.
FIRE TV CUBE WITH CLOUD CAM
Sale Price: $199.98 | Buy It
Reg. Price: $239.98
The Fire TV Cube is the first hands-free streaming media player that lets you ask Alexa to play what you want from across the room. Coupled with the Cloud Cam, you can monitor any room in the house day or night. Go from watching a movie to checking on your sleeping baby with just the sound of your voice.
Sale Price: $34.99 | Buy It
Reg. Price: $49.99
This tiny speaker links to Amazon's Alexa Voice Service and to all your "smart" home devices. Snag one now for $15 off the usual price, and keep an eye out for bundled deals during Prime Days. Last year, DealNews saw a three-pack of Echo Dots for $100, the lowest per-unit price since the previous Black Friday.
ECHO SPOT WITH CLOUD CAM
Sale Price: $209.98 | Buy It
Reg. Price: $249.98
This discreet bundle combines the hands-free ease of the Echo Dot with the safety monitoring of the Cloud Cam. Ask Alexa to show you the kitchen, nursery, or front door to check on any activity in your home.
TOSHIBA 43-INCH 4K SMART TV FIRE EDITION
Price: $329.99 | Buy It
With the built-in Fire TV features, you can enjoy thousands of channels, apps, and streaming services with Alexa voice-controlled capabilities. The 4K television offers picture-perfect quality with over 8 million pixels.
AMAZONBASICS ULTRA THIN INDOOR TV ANTENNA
Sale Price: $12.99 | Buy It
Reg. Price: $19.99
Now that you've probably wised up and cut the cable cord, you may still want to see what's on public television. This thin antenna has a 35-mile range to access local channels broadcast in your area. It's also reversible with black or white sides to match your home.
SAMSUNG GALAXY S9 UNLOCKED SMARTPHONE
Sale Price: $699.95 | Buy It
Reg. Price: $719.95
The Unlocked Samsung Galaxy 9 has a super speed dual pixel camera, edge-to-edge immersive screen, fast wireless charging, and 64GB of internal memory.
FIRE HD 10 TABLET WITH ECHO DOT
Sale Price: $199.98 | Buy It
Reg. Price: $214.98
Take advantage of this hot deal and get a new Fire HD Tablet with Alexa Hands-Free, plus an Echo Dot. Available in three colors and with 32GB or 64GB options.
ELITE CUISINE EGG COOKER
Sale Price: $17.49 | Buy It
Reg. Price: $24.99
What's an egg cooker, you ask? If you answered "stove," "pan," or even "pot of boiled water," you're clearly outside the target demographic. If you have a hard time hard-boiling or even frying eggs, however, getting this at two-thirds of the price isn't a terrible solution.
WD 1TB MY PASSPORT PORTABLE HDD
Sale Price: $45.21 | Buy It
Reg. Price: $50.15
Automatically backup all of your important files with portable hand-held hard drive. It's easy to use, keeps your content private with password protection, and is available in a variety of colors.
Price: $10 off today + $10 off your next order for new users with code "20PRIMENOW"
Buy It (offer expires July 17)
If you're not already taking advantage of Prime Now delivery, now's the prime time. Get groceries, electronics, and even restaurant meals delivered right to your door early morning to late evening, seven days a week.
10 PERCENT OFF AT WHOLE FOODS MARKETS
Prime members will also be able to get an additional 10 percent off sale items and other featured discounts at Whole Foods Market (in-store) during Prime Day. Amazon Prime Rewards card members with an eligible Prime membership can also receive 10 percent cash back when shopping at Whole Foods from July 14 to July 17.
25 PERCENT OFF RIVET FURNITURE & DECOR
One of Amazon's own brands, Rivet furniture and home decor features a mid-century modern design with industrial accents. Shop dining room furniture, lighting, bedding, and more.
25 PERCENT OFF STONE & BEAM FURNITURE & DECOR
Another featured Amazon brand, Stone & Beam offers cozy, family-inspired comfort for your home with vintage inspiration. Shop velvet sofas, leather ottomans, bronze lighting., and more.
ECHO DOT + SMART LIGHT KIT
Amazon indicates that shoppers bought more than seven times more Echo devices last year than on Prime Day 2016. It helps when they're bundled with Philips smart light bulbs for a low price.
TP-LINK SMART PLUG
Amazon says it sold more than 50,000 TP-Link Smart Plugs last year, helping Alexa users control power to lights, televisions, appliances, and more. They work just as well with Google Assistant and other services.
Prime Day exists not only to reward Amazon Prime members, but to recruit them. With the recent increase of the Prime membership fee to $119 from $99 annually, new members can use all the help they can get. Last year, voice shoppers got $20 off Prime just by saying "Alexa, sign up for Prime."
The little buttons Amazon created to help users reorder household products such as detergent and paper towels are becoming somewhat redundant as Alexa products advance. But Amazon dropped the price of $5 dash buttons down to 99 cents last year and applied a $5 credit to the products being reordered.
Last year, Amazon also offered a handful of credits to Prime Day shoppers. Those included $5 with a $25 gift card purchase, and $10 with a $20 Alexa reorder.
WINK BRIGHT SMART HOME LIGHTING STARTER KIT
One of last year's best deals, a Wink Relay touchscreen for smart home control, has disappeared from Amazon. This hub that controls smart devices in your home through a smartphone app eases the pain a bit.
NINJA COFFEE BAR
A coffee, espresso, iced coffee, cappuccino, single-serve, and carafe coffee maker all in one? No wonder Amazon got a whole bunch of takers when they reduced the price of this by 17 percent last year.
HAAGEN-DAZS ICE CREAM
Yes, Amazon can get you ice cream that isn't just soup in a wax container. It proved it last year by taking 25 percent off the cost of Haagen-Dazs products and daring people to order them.
It's a camera built solely to give feedback on how you look. Using algorithms and advice from fashion experts, it will say if what you've just put on is working, or if you may want to burn your clothes and start over. It's still in its early stages, so expect Amazon to try to ease more people into this stylish service.
It's the Echo Show, but in a smaller, puck-like package. It has the same voice-command and video features for $20 less. It sold for just $103 during Prime Day last year, so watch for a price drop.
ECHO DOT KIDS
Because why shouldn't kids get to talk to the computer lady, too? A new arrival, this Echo comes in a slightly less menacing blue and can play music, answer questions, read stories, tell jokes, call kids down to dinner and, oh, filter content Alexa deems unfriendly to kids. It wasn't around to be discounted during last year's Prime Day, but it fits a pattern for Amazon.
LA CROIX SPARKLING WATER
Much of the country learned last year what diet-conscious shoppers have known for decades: Flavored sparkling water is far better for you than soda. Providing a 25 percent discount on La Croix last year just seemed to confirm that it had gone mainstream.
ECOBEE4 SMART THERMOSTAT
The Ecobee4 has Alexa built in and room sensors that measure temperature. The current $209 price was its sale price last year, so don't be surprised to see further discounts this year.
AMAZONBASICS AAA PERFORMANCE ALKALINE BATTERIES 100-PACK
It could be argued that if you're active enough to drink sodium-rich Gatorade, you should be active enough to walk, bike, hop a bus, or drive to the store and get some. But knocking 25 percent off the price will make even the most active summer shoppers a bit lazy.
AUTOMATIC AUT-350C PRO GOLD 3G CONNECTED CAR ADAPTER
This adapter will tell you where your car is, figure out that "check engine" light, notify authorities in the event of an accident, and connect with other smart home devices. At $130, it won't do that cheaply, which is where last year's 23 percent discount came in handy.
AMAZONBASICS BLUETOOTH SPEAKERS
AmazonBasics tends to strip tech down to the essentials and sell it cheaply. Even a portable Bluetooth speaker selling for $20 got 63 percent knocked off the price last year. Shockproof and waterproof mini speakers are roughly the same price, but were 72 percent off last Prime Day.
This high-definition security camera integrates with Alexa and can be checked through a mobile app. Its price already gets a substantial discount if you buy more than one, but Prime Day last year knocked the price down to $100.
BLINK XT 1 HOME SECURITY SYSTEM
This wall-mounted home security system with high-definition video, motion detection, and Alexa compatibility is one of DealNews' targeted deals for 2018. Given Amazon's love of the smart security system, a discount isn't out of the question.
The one Alexa device to rule them all, this uber Echo is compatible with smart lights, locks, plugs, and in-wall switches. It also streams music, makes calls, and serves as a speaker. The $120 it sold for on Prime Day last year would be a $30 discount this year.
MRS. MEYER'S HAND SOAPS
If we didn't say it before, we'll say it now: Prime Day is a great time to stock up on essentials. These soaps were offered at a 20 percent discount last year and are among the items typically targeted for Amazon's best deals.
FIRE TV STICK
It has an Alexa voice remote, but those aren't exactly tough to find on streaming devices these days. It has access to DirectTV NOW, Sling TV, Hulu, Netflix, YouTube, HBO NOW, and, of course, Amazon Prime Video, but so do other devices. They key here is cost, and last year's $25 Prime Day deal would still knock $15 off of today's price.
FIRE TV 4K
With 4K ultra high-definition TV prices closing in on regular HDTVs, it's no surprise there's demand for this device. We also wouldn't be surprised if Amazon repeated last year's deal and knocked $25 off the price of its 4K streaming box.
FIRE TV CUBE
There's no remote for this hands-free, 4K streaming device. It relies solely on voice commands and Alexa to operate, but can control streaming, cable boxes, satellite boxes, soundbars, A/V receivers, and various televisions. Right now, you get $10 in Prime Video movie credit just for activating, but expect discounts this Prime Day to introduce people to the device, and to sell it as a bundle with the Cloud Cam.
PANASONIC ES8103S ARC3 MEN'S ELECTRIC SHAVE
If a Father's Day request went unheeded or that holiday stocking stuffer never materialized, men's grooming products get the Prime Day treatment, too. This one showed up with a price tag 20 percent lower than usual.
ORIGINAL PENGUIN EAU DE TOILETTE SPRAY FOR MEN
Even department-store specialties such us fragrances are fair game on Prime Day. This spritzer saw a 20 percent discount last year as Amazon raided the cologne case.
RING WI-FI ENABLED DOORBELL
It's already offered as an add-on to many Alexa-enabled video devices, but this doorbell that enables you to see and speak to anyone at the door might show up in a bundle this year. And since it was just updated, discounts may go even lower.
L'OREAL PARIS REVITALIFT BRIGHT REVEAL GIFT SET
Amazon doesn't just aim at bricks-and-mortar shops: It aims at everyone. Those online beauty product subscription services with the cute boxes and annual memberships shuddered last year when Amazon offered this and other subscription-based beauty products for 30 percent off.
FIRE HD 8 TABLET
This tablet comes with a microSD slot that makes it expandable to 256-gigabytes of storage. Last year, it sold on Prime Day for $50, which is $30 less than usual.
FIRE HD 10 TABLET
This big Alexa-enabled tablet connects instantly to other enabled Alexa devices and allows video calls to friends and family as well as video content streaming. It missed the Prime Day cut last year, but is due for a discount.
Prime Pantry will pack up a bunch of small, non-perishable grocery items for you and ship them for a flat rate — or free, if you buy the right items. It's $5 a month, but shipping is included when you spend $40 or more. Last year, Prime Day offered Prime Pantry member 35 percent off grocery items for using the service.
ARLO PRO 2 CAMERA + ECHO SPOT
Amazon bundled the Echo Show and an Arlo 1 security camera kit last year for $76 under the cost of buying them separately, DealNews says. This year, keep an eye on an upgraded bundle.
The price of this ereader has been falling, and gets a $40 discount if American Express cardholders use rewards points to get it. With high resolution, no glare, and a built-in light, it's about as good as ereaders get.
SENSO BLUETOOTH HEADPHONES
These waterproof, sweatproof wireless headphones with an eight-hour battery were a huge hit when they got a 78 percent discount last year. Keep an eye out for another price cut on Prime Day 2018.
ANKER POWERCORE 20100
A little extra power for your smart device is never a bad idea, but sales of this little gem got an extra kick by chopping their price by nearly 60 percent last year. If you're looking for a deal on tech accessories, Prime Day isn't a bad day to do some browsing.
MAGIC LIGHT BLUETOOTH SMART BULB
Not every Prime Day tech offering is a modern marvel. Sometimes, they're just disco lights and sunrise/sunset alarms you can set with your smartphone. This one got a 47 percent discount last year.
Ordinarily, a consumer has to get chummy with a brand or go rummaging around online freebie sites to get samples. Not Amazon Prime Members. They have a host of samples and sample boxes available at all times, with Prime Day deals offering samplers full credit toward the purchase of full-sized grooming or beauty product items.