On June 5, the German discount grocer announced it’s dropping prices on more than 400 products across its stores nationwide. That accounts for nearly a quarter of its in-store selection.
“At a time when two-thirds of Americans are very concerned about the cost of groceries, Aldi is doing what others can’t: dropping prices across its aisles,” the company said in a statement.
“Our customers count on Aldi for the lowest prices of any national grocer, every day, and we never take that trust for granted,” said Aldi U.S. CEO Jason Hart. “While customers may see higher prices at other retailers, we’re working hard to unlock even more value for our shoppers, just in time for summer’s lineup of holidays and gatherings where food takes center stage.”