Food costs are off the charts, but at least one grocer is trying to keep the cost of Thanksgiving dinner reasonable.
Aldi, the German discounter that has grown by leaps and bounds in the U.S., has lowered its prices on several traditional Thanksgiving items so shoppers can cook and serve a Thanksgiving meal for up to 10 people for under $30. It has discounted the following holiday staples: Butterball turkeys; bagged stuffing; sweet potatoes; sweet rolls; fresh cranberries; peas, carrots, and celery; pumpkin pie mix, pie crust, and whipped cream; and whole milk.
The price drops are especially welcome as Americans face rising prices that are affecting nearly every facet of their lives, including the cost of groceries. The price of food at home is up 5.4% in the last 12 months, and the cost of meats, poultry, fish, and eggs has soared 11.9%, according to the just-released October 2021 Consumer Price Index.
In the spirit of the season, Aldi is also giving back more than discounts. For the second year in a row, it's gifting every employee two $30 gift cards intended to cover the cost of two Thanksgiving meals: one to keep, and one to give. It also recently said it would be boosting average hourly wages to $15 for its store workers and $19 for its warehouse workers.
Aldi regularly beats its larger rivals on price. In a Cheapism price comparison from 2019, it was 14% cheaper than Walmart and 24% cheaper than Kroger for the same assortment of store-brand items.