Aldi is dropping some new merch on its loyal customers, and besides being surprisingly stylish and inexpensive, many of the items look like they were inspired by clothing and accessories made by popular brand names.
The Aldi Gear collection arrives in stores March 22 and includes items like a bucket hat, slide sandals, a belt bag (aka a fanny pack), and the crowning glory: a tracksuit ensemble with joggers, a windbreaker, and a pullover.
Navy blue, powder blue, and heather gray are the predominant colors, with the company logo's rainbow stripes accenting cuffs, buttons, and plackets. If you want to snag any of these limited edition items, get to your Aldi bright and early on March 22 or order online via Instacart to have a chance against the Aisle of Shame devotees.
@matthewlesky #stitch with @aldiusa #greenscreen PR PACKAGE PLZZZ #Aldi #Alditiktok #aisleofshame #retail #Aldi #traderjoes ♬ original sound - Matthew Lesky
Prices for all of the items are super cheap, too, making it easy to mix and match clothing and accessories:
- Keychain quarter holder: $1.49
- Bucket hat or cap: $3.99
- Two-pack socks: $4.99
- Umbrella: $4.99
- Slides: $4.99
- Tumbler: $6.99
- Belt bag: $6.99
- Windbreaker: $9.99
- Jogger: $9.99
- Pullover: $9.99
Aldi superfans on Reddit are thrilled about the merch, and many are quick to point out that a lot of the items look similar to some famous brand names. The tumbler, for instance, looks just like the Starbucks tumblers that have turned into collectibles. They sell for $20 to $30 from Starbucks and rare ones go for hundreds online, but Aldi's version with its cheerful rainbow is only $7.
@theyoungsmiths 𝙳𝚊𝚒𝚕𝚢 𝚏𝚒𝚝 𝚌𝚑𝚎𝚌𝚔 ______________ Loving this jogger set I picked up last night at the @ALDI USA event, where they rolled out their new gear collection.. comign to stores march 22nd! ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The collection features the brand’s iconic colors and stripes with a “newstalgic” twist. It seamlessly combines timeless, vintage fashion with the hottest trends. ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s serving all the comfy vibes this mama needs today to get through a busy day🤗. ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you shop at @aldiusa? ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ALDIGear #ALDIRollout #ALDIFitCheck #StyledByALDI #ALDILove #gifted ♬ original sound - Theyoungsmiths
For $20, you can put together a jogger set, with sweatpants and either a windbreaker or pullover, that looks much like the hoodies and sweats from the retro-inspired California-surfer brand Aviator Nation. That brand exploded in popularity on TikTok during the pandemic, but its rainbow-edged joggers will set you back a steep $156.
Gallery: What To Know Before Shopping at Aldi
There's another ubiquitous tracksuit fashion trend that the new Aldi merch resembles, and it's one that shoppers either love or hate. In a comment for the ages, one Redditor described it best with just a single word: "Aldidas."