The transition to digital fitness kicked into overdrive when gyms could no longer provide in-person instruction. Large chains and standalone gyms alike started to rely more on online classes, setting the stage for a hybrid of fitness offerings in the future. Online adoption and returns to in-person fitness have been sluggish, however, compared with other nations. Similarly, ecommerce sales had to make up some of the difference for beauty salons and retailers' losses from the lack of in-store purchases and appointments. More creative solutions included outdoor seating like in restaurants, or use of shields, but customers have taken more personal control over their beauty and skin-care regimens that now have to account for largely covered faces. Still, salon demand is expected to rebound once pandemic-related hygiene fears abate.
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